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Josephine's is now available on all Social Networks! Check out our latest blogs, posts, and give-a-ways! We offer trendy fashion advice, last minute opportunities, and special offers on each one of our social networking sites! Check us out today and tell us what you would like to see more of! :)

How to Create Heat-less Curls

 Do you want to rock a head full of locks, without sitting in front of the mirror for an hour with a hot curling iron? Follow these simple steps, and you can have a head full of curls, without the damage from a straightening iron, or a curling rod.

• To control irritating frizz, prep wet hair with Aveda’s Be Curly Style Prep. 
• To better define your curls, use a mixture of Aveda’s Confixor, and Be Curly Enhancer before sectioning your hair. 
• Last, but not least, happy twisting! 

Josephine's Earth Month 2012 Raffle Basket

Earth Month is just around the corner! How are you planning to help? 

Josephine's invites you to participate in our Earth Month Raffle this year!

Just $20 will get you THREE tickets for a chance to win our Earth Month Raffle Basket, PLUS a legendary Aveda Earth Month Candle!

All proceeds will go to the Gulf Coast Restoration Network.

Stop by Josephine's Eldridge, and purchase your tickets today!

Smokey Eyes Tutorial

 Looking for a drastic, night-on-the-town look? Here's the perfect video for you! This video will provide step-by-step instructions on how to get the look you're trying to achieve. Let us know what you think!

Smokey Eyes Tutorial 

Aveda's 5,000 Year Old Healing Tradition For Thinning Hair

Named after the Sanskirt word for invigorate, Aveda's new Invati System for Thinning Hair, a new hair care regimen, aims to help male and female guest keep the hair they have longer. The collection of 97% naturally derived products promises to reduce hair loss by 33%, thanks to Densiplex, an invigorating complex of Ayurvedic herbs that when massaged in helps to rehabilitate the scalp around the foliciles. "With the Densiplex complex, we have found a botanically sourced solution for visibly thining hair that harnesses the energy of turmeric and ginseng, " says Pat Peterson, vice president of research and development-product development at Aveda.

The Invati collection features Exfoliating Shampoo, which rejuvenates the scalp with wintergreen-derived salicylic acid; Thickening conditioner; scalp revitalize, formulated with turmeric and ginseng ot help energize the scalp around the follicles.
Te line is particularly suited fro females. "Forty six % of women globally are concerned with thinning hair yet only a quarter ofr them act on it," say Marianne Knuston, Aveda Vice President of Global marketing. "The majority of women treating thinning hair are unsatisfied with their current regimen and are very interested in natural alternative. The significant gap in treatment inspired Aveda to enter the Anti-thinning  hair category to provide guest s with high performing botanical-derived solutions and capitalize on a considerable growth opportunity for the brand.

Aveda's Mission

Josephine's Day Spa exclusively carries Aveda products, and we really stand behind our products as well. Below is the mission of Aveda, which should explain further why we are an Aveda Salon.

"Aveda, who partners with salon and spa professionals around the world, sees beauty as a craft, not as a product result. Aveda beauty professionals are unique in the industry for their pursuit of a higher art: helping make their clients not only look beautiful, but feel beautiful. This selfless quest to bring out the beauty in their client through genuine care, differs from beauty industry norms.

Empowered by its unique Mission, Aveda believes that authentic beauty is one that works in harmony with the greater web of life. It does not qualify as beauty if it hurts any of the diverse life forms that the best beauty artist of all, Nature, created. Authentic Beauty cares for the environment which we inherited from elders and will leave to generations that follow us. Beauty cares for the society in which we live, enhancing harmony in the way we live and interact with one another as human beings. In order to be Beauty, it also needs to be Good. Beauty is the result, but also the process followed in pursuing that result.

Said simply, Beauty Is As Beauty Does."
-Dominique Conseil, President

 

Say Goodbye to Ance!

Acne is a disease of the skin caused by changes in the structure of a person's skin. Here are some tips to help you if you are suffering with acne. Improving your diet by making sure you are receiving proper micronutrients will only benefit your skin. Cleanse your skin especially during stressful times as this makes your acne condition flare up. Try to clean your pores at least twice a day with an anti-bacterial face wash. Shampoo More Regularly if you have acne along your hairline or on your forehead. Take a shower after you have exercised, as sweat in conjunction with the oils in your skin can trap dirt and bacteria. Remove makeup before you go to bed, this also clogs your skin pores and can make your acne worse. Drink several glasses of water a day to flush out the toxins in your body and skin. Try Aveda's Outer Peace line which includes acne spot relief for results.

Not Enough Time? How to Get Ready in a Flash!

You just got a last minute invite to a happy hour or dinner and you are still at the office, or date night is here and you still need to feed the kids, get them in their PJ's and ready for the sitter! Don’t have the time to be super women and still look good for your evening night out? Of course we all want to look like well WOW! Here are a few tips to get you ready in a flash whether you are getting ready in your bathroom at home or the bathroom at work.

Let's start with your hair. Begin by twisting a small section of the front part of your hair close to your forehead and pinning it back. Either pull the remaining hair back into a tight ponytail or twist the rest of the hair into ropy spirals and dampen, then lightly spray with Aveda’s Brilliant Medium Hold Hair Spray and let it dry. Finger comb later on. This will help you create the latest summer style wave look.  

For eyes that “Pop” first fill your eyebrows with tiny pencil strokes for an instant lift. Then add color to your eye lids with the help of Aveda’s Petal Essence eye color trio. Smooth over a darker color in your creases going from the outside of the eye in, and repeat. Add a lighter tone on the top of the darker shadow to make an even contrast. Lastly for your mouth drench lips in rich, succulent color, try Aveda’s lip glaze Pepino for a nice shine!

That's it, you will be ready in no time to hit the town where ever that may be.

The Love of Thick Chunky Braids

Super sized side braids were all over the runways at spring fashion week and are the hottest quick and easy way to add fun and flair to your wardrobe.  Instead of reverting back to teeny tiny hippie braids, go for a thick and chunky braid that creates a look that's fresh and new.  With so many different ways to wear them, you can make your braid look chic and sexy to carefree and tousled.  Try experimenting with your braid by squeezing and scrunching it to create a different look every time and when you get sick of an ordinary braid, try a fishtail!  The possibilities are endless with this classic style! Look out for our video located on our website for tips on how to get the perfect braid look.

Don't Let the Sun Get the Best of Your Skin!

UVA rays cause skin aging, wrinkling and contribute to skin cancer. Because UVA rays pass effortlessly through the ozone layer, they make up the majority of our sun exposure. Beware of tanning beds because they use UVA rays. A UVA tan does not help protect the skin from further sun damage; it merely produces color and a false sense of protection from the sun. UVB rays are also dangerous, causing sunburns, cataracts, and immune system damage. They also contribute to skin cancer. Melanoma, the most dangerous form of skin cancer, is thought to be associated with severe UVB sunburns that occur before the age of 20. Most UVB rays are absorbed by the ozone layer, but enough of these rays pass through to cause serious damage. There are ways you can protect your skin from skin terror by using SPF cover up as well as shading yourself from the sun. Aveda's makeup line has SPF protection in all foundations and renews up to 32% improvement in skin softness and up to 16% increase in radiance upon application.

Don't Leave it up to the Sun to Protect Your Hair!

 

This summer, popular hairstyles will include beach waves, ballerina braids and hairstyles with texture. Shiny, healthy hair is always popular and taking care of your hair during the summer months is crucial, using a good hair defense system is a good way to maintain healthy hair. Sun care protective hair veil is a lightweight, water-resistant UV defense mist that forms an invisible screen to help protect hair from sun exposure for up to 16 hours, to minimize color damage and dryness.
UVA/UVB filters derived from wintergreen and cinnamon bark oils help protect hair from sun damage  anti-oxidizing blend of green tea extract, certified organic sunflower seed oil and vitamin E helps protect against free radicals certified organic shea butter, coconut and palm oils condition and detangle light tropical aroma blend with 100% certified organic essences of neroli, ylang ylang and wild-crafted citrus. To achieve your sun glow hairstyles use this protective system and take a look at our newest summer hairstyles in our resource area on our website.

Green Tip

Go low-flow: Replace your old shower head with a low-flow model and cut your water use by 20% or more every time you shower. Update those appliances: When it's time to update your appliances, go for a front-loading washing machine and a water-efficient dishwasher. You'll save both water and energy. Replace that water-guzzling toilet: If possible, replace your old toilet with a modern, water-efficient one and use about half the water per flush.

Have You Heard of Headmapping?

Isn't it a great feeling to go to your hair designer knowing that he or she knows exactly what color you receive and how to apply it the to your liking each visit? This is all thanks to Head Mapping that has been implemented into each color service at Josephine's and salons all over the nation. HeadMapping accounts for each step of the color service, effectively applying a discipline that turns the color process into an exact science while embracing creative freedom. The system defines areas of the head into specific sections, creating a “map” that determines exactly how much time, product and cost is required to perform each service. This gives each guest a consistent pricing and trusted results. The color systems’ process also allows for a unique team approach to color services within the salon. With prior teamwork situations, multiple service providers working on one customer would often create a negative outcome, as too many hands involved would detract from the final product. Yet with a specified set of practices employed for each client, colorists can now collaborate on services, creating an artistic and inspirational whole that is greater than the sum of its parts.

Protecting Your Hair This Summer Just Got Easier!

It is proven that fine hair tends to be oily and weak so it needs both strong cleansers and lightweight conditioner. It has 50% less protein than thicker hair. It is especially important in the summer time to keep your hair protected against the summer sun no matter if it is fine or thick.

 Look for styling products with a built in sun protection factor like Aveda’s Sun care Hair, a color safe formula that gently and effectively removes, chlorine, salt, and product build up while helping to maintain moisture balance. Bear in mind that products that contain alcohol can dry your hair out even faster in the sun, so unless your hair needs to be styled, avoid products containing alcohol, or any other substance that would typically dry out hair. Also be aware that the SPF will wash out if you go swimming or sweat the same rules that apply to sunscreen on your face apply here. Having your hair blocked from the sun is another way to protect it, try braiding your hair so that all of the hair is not exposed to the sun to be damaged or just simply wear a hat. Remember that you don't want the hair closest to your scalp the healthiest hair on your head to get damaged.
 These tips can help protect your hair from damage this summer and help keep your locks full.

Green Tip

Today's lawn mowers have come a long way since the clunky behemoths of the 50's and 60's. A lightweight manual reel mower can cut your lawn maintenance related greenhouse gas emissions and help the environment; while providing you with some added exercise.

Relax -- You're in Good Hands!

Josephine’s  Day Spa and Salon has proudly joined Salon Today’s top 200 Salons, by specializing in making your salon or spa experience unforgettable and unique. Whether you are interested in transforming your hairstyle with vibrant color, a sassy cut, or simply needing some time to drift away from reality, Josephine’s is a place where your needs are our first priority.

                As a full day spa and salon, Josephine’s provides a variety of services to take advantage of ranging from hair, nails, massages, and facials. Josephine’s offers extended hours, and we are open seven days a week, to help accommodate your busy schedule. For your convenience, you are able to book appointments as well as purchase gift certificates on our website. To help take the stress off your shoulders, you are invited in by friendly faces and offered a glass of complimentary wine or flavored water before beginning your service. Josephine’s maintains this stress free environment by holding a non-gratuity policy and simply asking for your return, and the referral of your friends and family. With this being said, for each referral you will be given a $25 to use on your next visit with us. The best thing about it—you are able to refer as many friends or family members as you want!

                Your satisfaction is our top priority, as we ask for your feedback to ensure we are doing everything possible to fulfill the perfect visit. Not only does Josephine’s provide an unforgettable salon and spa experience, but we want to make sure that you are able to recreate your experience at home as well. We are able to do so by teaching you do it yourself tips and recommending the best homecare regimes.

                Josephine’s is a team-based salon, meaning that unlike other salons, our staff is paid hourly. This allows our employees to interact with one another and helps build strong team work. Other pay systems such as commission based pay or salary pay fail to inspire a team atmosphere—and this most definitely affects the experience of our guests. Having a good and reliable team by your side assures you that you’re in good hands.

                Josephine’s Day Spa and Salon is an Aveda lifestyle salon, in other words, all products used and recommended are Aveda products. Aveda is the Art and Science of Pure Flower and Plant Essences™. All Aveda products contain 95% naturally derived ingredients and use 100% post consumer recycled packaging. Along with Aveda, Josephine’s is committed to providing and maintaining a better world to live in. Whether we are hosting our annual “Pretty in Pink” gala for breast cancer, or raising money towards clean water for earth month, Josephine’s is always looking to help those around us. Every April since 2006, over $15,000 has been raised for earth month to help provide clean water to those in need. Everything from the caps on our shampoo bottles, to the hair swept up from our floors is being recycled and used to provide a cleaner and healthier world.

                If you are interested in finding a peaceful place to unwind, relax, and build friendships, make Josephine’s your new home away from home.

USE YOUR RAIN BARRAL -- Josephine's Green Tip!

During the dry months, 40% of the average household's water consumption goes to Outdoor watering. Rather than using precious drinking water, gather rainfall in a rain barrel connected to the gutter system and use it to keep the lawn and garden green. Just an inch of rainfall on a 1,000 square foot roof will accumulate over 600 gallons of fresh water!

We Recylce, Yes We Do! We Recycle-- How 'Bout You?!

Josephine's along with Aveda has introduced many ways to recycle within our walls from donating all cut hair to the Non-profit Matter of Trust Organization creating oil spill hair mats, to using recycled paper for all of our travelers, and our 'Recycled Caps' program.

Plastic bottle caps can become dangerous pollutants, littering our beaches and oceans. Birds and other marine creatures mistake them for food. The magnitude of this pollution problem is devastating to our oceans and wildlife. Aveda realizes that we do not have an operable system in place to recycled plastic bottle caps, so they created one.
Josephine's collects all hard, plastic bottle caps, which will then be shipped for recycling into new Aveda packaging, thus keeping them from entering our waterways and harming wildlife. You can return the caps through any of our locations.
Aveda is a great company with a long history of environmental concern, frequently changing packaging to reduce materials, and making recycling easier and adding more post-consumer content to their packages. Aveda is also the first beauty company manufacturing with 100% certified wind power. Plus, this year they earned Cradle-to-Cradle certification for four ingredients. Wow! Now that's an eco-friendly company to support!

An Eco-Friendly 2012

Bring in the new year with a fresh look at life and a few new tips and tricks to keep our world beautiful for generations to come.

Avoid waste:  Recycle.  For every trash can of waste you put outside for the trash collector, about 70 trash cans of waste are used in order to create that trash.  To reduce the amount of waste you produce, buy products in returnable and recyclable containers and recycle as much as you can. 

Put a blanket on your water heater.  If your hot water storage system is more than a few years old, chances are it may not be insulated sufficiently.  The easiest way to tell is to feel the sides of the tank; if it’s warm, you’ll probably benefit from a water heater blanket.  Insulating your water heater can reduce heat loss by 25%-40%, which represents an annual savings of around 9%.  Visit http://www.greenlivingtips.com/articles/139/1/Hot-water-heater-blankets.html to learn more.

Sign up for green energy.  More than half of all electricity consumers in the U.S. now have the option of purchasing green power from their utility.  Check with your current utility provider to see what's available to go to the Department of Energy's state-by-state list of providers at www.doe.gov.

Extend the life of your computer & monitor.  The Department of Energy recommends shutting off your monitor if you aren't going to use it for more than 20 minutes, and your computer if you're not going to use it for more than two hours.   The agency says the time spent off extends your machine's life while saving money.  Source

How Your Diet Can Help Prevent Premature Aging of the Skin

You can make a lot of improvements in your overall state of health by making healthy lifestyle choices. With the help of the following daily health tips you can help avoid unwanted premature skin aging. Begin by making sure that you are consuming a wide variety of whole grains, fresh or frozen vegetables, fruits, nuts and seeds, greens and beans. Eat foods high in omega-3 fatty acids, low in processed ingredients and hydrogenated vegetable oils. Drinking plenty of water will help to hydrate the skin, consume at least half your body weight a day. Limit foods containing hydrogenated oils, this includes fried foods, saturated fats, refined oils and processed foods. Fill your refrigerator with fruits and vegetables that are high in anti-oxidants. With the above health rituals your skin and overall well being will be in prime condition ready for a new beautiful day.

How Massages Can Change Your Life For The Better

Many of us suffer through life with tension headaches, insomnia, aches and pains, tension and stress. There are ways that we can decrease these stresses and maintain good health all by using our own hands. Massage has amazing effects on the health of a person; it improves circulation, relaxes muscles, aids digestion and speeds up the elimination of waste products. These direct benefits, combined with the psychological benefits, quickly produce a feeling of well-being. Rest your elbows on a table or desk, place fingers at the back of your neck, leaning your head forward. Work down the length of your neck with your fingers on either side by rotating your fingers and applying pressure. Place one hand on the desk, the other in the opposite shoulder. Tilt your head slightly away, squeeze the muscle between the fingers and heel of your hand, working from the base of the neck to the shoulder. Place your fingers  on the top of your shoulder muscle and rotate your finger pads while applying  pressure, again working from the base of the neck to the edge of your shoulder. Move to the other side and repeat steps 1 and 2.  Take the lobes of your ears between thumbs and index fingers, close your eyes and visualize a calming scene – a walk along a beach perhaps. Take a deep breath and on the out breath pull down and off very slowly. 

What is Ombre Hair Color Exactly?

The word Ombre is actually a French word for shading or graduating. Hair stylists have coined this terminology to describe a color technique that they have been using in the salon.
The color style happens to be worn by many "A" list stars of Hollywood such as actress Drew Barrymore, Jessica Biel and Sarah Jessica Parker to name a few.
If you need a visual, think of dark hair at the scalp and lighter on the ends. Usually the color transitions from dark to light with no harsh transition line.
Although this technique could be used on short to medium hair, it tends to look best on long flowing locks. Depending on the two tones used, you can have a very contrasting color or a natural subtle look.
Ombre offers a wonderful color technique for individuals who desire a softer, low maintenance color. Ombre color works perfectly for those gals who only color their hair every three to four months. When I think of Ombre hair color I think of a natural yet stylish bohemian look.

Top Ten Aveda Administrative and Special Teacher Gift Ideas Under $30!

We are well into spring and closing in on summer; administrative assistant day is just a few weeks away and leads us right into Teacher appreciation month. Find a way to say thank you to the teachers, coaches, parent volunteers, and administrative assistants that give their time to their classes, teams, organization or your office. Here are a variety of thoughtful gifts under $30.00 to show appreciation to these folks.
1. Aveda Rosemary Mint Bar Soap and travel size Rosemary Mint Shampoo and Conditioner $19.00
Rosemary and peppermint leaf powders lightly exfoliate in this moisturizing bath bar paired with the Rosemary Shampoo and Conditioner formulated with peppermint to awaken your senses and rosemary to help protect from environmental damage.2. Aveda Lip Saver and Blue Oil $22.00Nurture lips with this soothing, moisturizing, botanical balm. Help your teacher or administrator de-stress with relieving blue oil which dissolves tension and raise energy levels with the balancing aromas.3. Aveda Shampure Shampoo and Conditioner $19.00
Shampure gentle daily shampoo with MorikueTM protein cleanses and fortifies any type of hair while Shampure Conditioner provides daily protection from environmental stress and damage.4. Lip stick and Mascara $29.00Increase moisture in your lips by 26% and smooth the appearance of fine lines on the lips with Sheer Lip Cover. Create the entire look with by intensifying your eyes with Aveda mascara creating naturally smooth feathery lashes.5. Aveda Volumizing Tonic and Phomoliant $29.00
Both home care regimens promote healthy volumized shiny hair. The remarkable tonic creates maximum volume on fine and medium hair while paired with Aveda Phomoliant creating weightless volume without build-up or added weight to your hair.6. Aveda Hand relief and Cuticle control $29.50
For the hands on teacher; Aveda Hand relief is the leading moisturizer with incredibly rich moisture therapy that soothes dry, chapped hands-leaving them noticeably softer and smoother. Great paired with Aveda Cuticle Control to smooth and soften cuticles.7. Men's travel size Shampoo and Conditioner paired with Aveda Blue Oil $25.50
For the man on the go, Aveda Pure-formance Shampoo and Conditioner is clinically proven to leave scalp feeling calmer, healthier, less irritated and less itchy. Works with Pure-formance Conditioner to soothe and relieve scalp while cleansing, conditioning, moisturizing and adding shine to hair.8. Sun care protective Hair Veil $26.00
Get Summer ready with SPF protection with a lightweight, water-resistant UV defense mist that forms an invisible screen to help protect hair from sun exposure for up to 16 hours, to minimize color fadage, damage and dryness.9. Control force or Air Control $26.00
Keep your hair styled all day long with Aveda firmest hold hair spray offers long-lasting hold and humidity defense for all hair types-and has a net-zero climate impact.10. Light the way candle $12.00
For lavender lovers that like to keep their office or classroom smelling de-light-ful all day long. In the month of April all proceeds from the Light the Way Candle go towards Global Green Grant Funds. 

Smooth Infusion Retexturizing System

Transformation, re-creation, and defying convention are the essence of Aveda's new Smooth Infusion Retexturizing System - a versatile thermal straightening system that permanently softens, smooths, or completely straightens the hair. Smooth Infusion Retexturizing System offers three techniques for more options: Straight, Control Body and Control Curl - more than other traditional straightening systems.

• 100% Formaldehyde FREE
• Lasts for months with proper maintenance.
• Contains a minimum of 74% naturally derived ingredients with conditioning organic botanicals.
• No post-service odor! Organic ylang ylang nourishes the senses eliminating all traces of post-service odor.
• Can be used on color treated, highlighted and chemically processed hair (excluding hair that has been previously treated with a sodium hydroxide relaxer).

Book your complimentary consultation today!
Cost of this service will vary and based on consultation which will take into consideration the condition including length texture of your hair. A starting cost is around $150 for a 1 hour service.

Summer "Going Green" Trends

As we move right along into summer, we will be spending more time being outside and enjoying all that summer has to offer.  Here are a few ways you can support your earth in yourown home.

Plant a native species tree.  In addition to providing beauty and financial value to your property, trees benefit the environment in many ways including water/run-off reduction, providing habitat to wildlife, and reducing carbon.  Learn more about tree care at www.arborday.org.

Make your dishwasher more efficient.   Run your dishwasher when it's full, using environmentally-friendly soap without phosphate or chlorine.  Turning off the dry cycle also saves energy and money.  When buying a new dishwasher, remember to look for Energy Star-rated appliances for energy efficiency.  

International Day for Biological Diversity is May 22.  The UN proclaimed May 22 the IDB to increase understanding and awareness of  biodiversity issues.  2011 has been designated as the International Year of Forests.  Visit http://www.cbd.int/idb/2011/ to learn more about sustainable management, conservation and sustainable development of all types of forest.

Make your dishwasher more efficient.   Run your dishwasher when it's full, using environmentally-friendly soap without phosphate or chlorine.  Turning off the dry cycle also saves energy and money.  When buying a new dishwasher, remember to look for Energy Star-rated appliances for energy efficiency.  

Save a tree (and a bird) - buy recycled paper products.  The logging of the boreal forest in Canada and Siberia is happening so quickly, the many songbirds that live there are being negatively impacted.  Choose recycled napkins, paper towels, office paper and other paper products. (Reusable towels and napkins are even better!)

The Easy - Eye Catching Summer Trend

Aww, summertime. The time to follow the latest trend of  colorful feather extensions. Bright colors and interesting motifs makes the feathers become the hottest accessories for this years summer. You have seen them on TV, in Magazines, on your friends…but why haven’t you taken that next step, getting feather extensions installed? They add a splash of color to your hair, and even dress it up when you haven’t done a thing to it. This west coast trend is spreading quickly to the east and we are loving it!!! Feather hair extensions are an easy, non permanent and
inexpensive way to update your hairstyle!

The nice thing about hair feather extensions is you can choose a feather that compliments your hair color for a subtle bit of flair. Or go as bold as you dare, feathers come in all shapes, colors, and sizes. And they can be treated like your own hair. The method of attaching feathers to hair was the most important part of the concept, as many extensions actually damage the integrity of your hair.  The method of attaching individual feathers with a silicone-lined microbead, which ensures no damage to the hair. It is not only easy on your hair but are both simple to install and remove. This application is not permanent, feathers are easy to maintain,  and a fun unique way to add individuality to your look!  Feathers can be washed, styled, or curled under 400 degrees. Each strand is treated just like a strand of hair Feather Extensions last 4-6 weeks depending if properly maintained.

Top 10 Make-up Mistakes

Makeup is supposed to help your appearance, not ruin it! Even celebrities are guilty of goofing this up. From obvious concealer and clumpy lashes, to overplucked brows and goopy lip-gloss, find out how to fix 10 common makeup mistakes that can easily be avoided! Learn how to avoid these mistakes and how to find the best makeup for your appearance.

#1 Mismatched foundation Uh oh, Demi Lovato, your face is two shades paler than your body! When foundation is too pale, take a powder blush and deepen underneath your cheek bones and across forehead for some warmth. Then, take a damp sponge and press it into the skin, do not wipe. This should revitalize the color of your skin and make your mistake work." Get a recommendation next time you are in on which Aveda concealor or Dual Action Foundation shade matches your skin tone.
#2 Clumpy Eyelashes Walking around with clumped together, spidery eyelashes like Kim Kardashian's would probably get you nothing but weird looks. "Please only ever apply two coats. You need to determine the strength of your lashes as you would you hair. If your lashes are thin, don't use a lash thickener. Use something milder that will slightly build up your lashes," Linter says. If your lashes are already clumped, take a spiral brush and remove the mascara by swirling against the lashes.
#3 Obvious Lipliner Even supermodels like Rebecca Romijn aren't immune to "clown mouth." We recommend looking for a lip pencil in a shade that mimics your natural lip tone and simply sketch around the lip line, adding shape and contour. If you shade and shape the lips rather than line them, this will keep lip liner looking modern and beautiful regardless of the lipstick or lip gloss shade you choose to wear.
#4Streaky Blush To avoid streaky blush, check your blush brush and make sure it is puffy and the hairs are not separated or damp looking. Try applying moisturizer and foundation, and then let them sit and blend into the skin. Blush brushes should always be puffy and clean looking. If your blush is darker in the middle that means it has been discolored by a damp brush. The entire piece of blush in a compact should be the same shade.
#5 Too much eye-shadow To cut down on eyeshadow overload like Eva Longoria's"way too dark for daytime" look. Try this instead: take a Q-Tip and dip it into a moisturizer or a makeup remover pad, gently swipe off the tone you need to take down. Then, take your pinky or a sponge tip applicator and just dab on a bit of a neutral tone shadow to soften the look.

#6 Goopy Lip Gloss A glossy pout can make lips look oh-so-kissable, but going overboard can result in a goopy mess. You should use a small amount of gloss, and then if you want a lighter nude or higher shine add extra just in the center of lower lips. If your gloss is a sheer formula, then apply it over a matching lipstick for full coverage. You can always wipe off excess gloss around the lip area with your finger or a Q-Tip.
#7 Overplucked eyebrows If you've OD'ed on the tweezing like Nicole Scherzinger, Sarah take a matte shadow two shades lighter than your natural eyebrow hair color and create the brow shape you want to see. If you prefer to fill in your brows with a pencil. You must use a brow pencil and not an eyeliner pencil. Brow pencils are hard for a reason--they don't smudge. Eyeliner pencils will smudge and go on too dark.
#8 Smudged eyeliner There are two ways to deal with smudged eyeliner. Sandy Linter says, You have 'hot lids'--as in, your lids are warmer and you must use a shadow base before you apply eyeliner.  Alternatively, you can turn your smudgy liner into a smoky eye. Keep a small liner brush in your makeup bag and simply blending the smudged liner around your eyes. It redistributes the pigment and cleans it up in a sultry style.
#9 Flaky Lipstick When you're wearing a gorgeous shade like Evan Rachel Wood's, the last thing you want is clumps and uneven color. Most likely, it's your lips, they're probably dry and possibly look deflated. Try putting a clear gloss on my lip brush and then swipe the lipstick and apply. To smooth your pout, Lucero suggests, Mix a bit of lip balm on lips after you brush your teeth every morning. It will leave behind a soft, cushioned feeling on lips.
#10 Obvious Concealor Don't cake on concealer like Kelly Osborne. If your concealer doesn't do what it's supposed to (you know, conceal) or stands out, it means two things: Wrong formula and wrong color. You have to find a brightening peachy creamy concealer for under the eyes to lift and neutralize darkness like blue tones. Look for a matte texture concealer with yellow and beige tones to use on the face if you need to cover redness and blemishes around the nose and chin. Ask to speak with one of our makeup specialist next time your in for makeup suggestions.
All of these makeup mistakes can be easily avoided. Learn more about how to acheive the best results for your skin tone at a Josephine's makeup workshop.

Braid - How To

The braid has exploded as the new "trend" of the season,
follow these 4 steps to a chic braid of your own!
 
1. Section your hair into two fairly large sections.

        2. Using a large curling iron, create big loose, natural curls, on the bottom layer.

3. Straighten the top layer.

4. Take a section from the side of your choice, (about index finger length), and twist inwards. Pin just above the ear, under a layer of hair.

Need a Lift?

Volume is the key to any fined haired guest, so deep cleansing voluminous shampoos are important, as hair is sensitive to build up. After lathering with volumizing shampoo like Aveda's Pure Abundance, use a wide tooth comb to brush through suds, detangling fine strands and bulling up the hair shaft. Don't forget to finish your shampooing experience off with Aveda's Pure Abundance Clay Conditioner. It contains marshmallow root, and helps add that extra lift!

Maximize your Eco-Friendliness

How much would you enjoy living in a pollution-free world, with clean air and water? Here are a few tips on how to maximize your Eco-friendliness:

• Reduce the use of plastic bags—then go BAG about it to your friends!

I know you’ve all seen the cloth totes sold in grocery stores, well, why not put the to use? You can even find an old beach bag, or even a big bag from a thrift store! If it means keeping plastic bags out of landfills, why not give it a go? As an added bonus, they’re way easier to carry up a flight of stairs!

• Brighten up your day—recycle those bulbs!

When compact fluorescent light bulbs (CFL) first became available (and the U.S. government announced that if every home replaced one regular bulb with a CFL bulb, we could prevent 9 billion pounds of greenhouse gas emissions per year), it was a no-brainer. We made the switch, socket by socket. But we were concerned when we learned that the mercury in these bulbs made proper disposal an imperative. Fortunately, Home Depot has signed on as a nationwide recycler, so all we have to do is to bring our used bulbs there and look for the big orange bin just for CFLs!

• Replace your electricity—with other options!

Is it hot out? Line dry your clothes instead of using the dryer. Not actively on the computer? Power down and unplug it. Bored? Reach for that huge pile of been-meaning-to-read books instead of grabbing the remote. There are hundreds of alternatives to the old electronic habits. And once you’re committed to changing your habits, it’s easy not to look back.

Josephine's Ultimate Guide to LOVING Your Hair

Josephine’s Ultimate Guide to LOVING your Hair consists of common sense techniques to ensure your hair stays happy and healthy throughout the seasons. Follow the tips below to ensure your hair stays shiny and beautiful despite the cold or hot, dry air and other problems weather can bring!

• Condition, condition, condition! Dry heat and cold weather sap hair of moisture. Because dry hair breaks easily, the most important thing you can do during the cold months is to deep condition regularly and use a more intensive daily conditioner. Try Aveda’s Dry Remedy Conditioner or Aveda’s Dry Remedy Deep Conditioning Masque to help lock it the moisture! 

 

•    Avoid excessively hot water when you wash your hair. Hot water is drying to hair. Rinse in tepid or even cold water for smooth, shiny hair all year 'round!

• Avoid using heated appliances as much as possible. Using a blow dryer, curling iron or flat iron dries hair out even more in winter. Let your hair air dry! Use Aveda’s Be Curly Style Prep, followed by a mixture of Confixor and Be Curly Lotion, for a beautiful beach wave.  

  

•  Trim often. If you are maintaining length, trim your hair about a half inch a month.  If you are actively growing your hair, trim it a half inch every other month during the cold season. This will help prevent any breakage from moving up the hair shaft and causing you a boatload of trouble later! Remember, Josephine’s is here to serve you seven days a week!

• Don't clarify too often. At this time of year it's best to avoid products that build up in your hair rather than have to remove them. As wonderful as using a clarifying shampoo or rinse is at removing hair product buildup, most tend to remove the protective oils from the hair shaft—oils that are very much needed to protect hair during the harsh, cold months. It's important that when you do clarify in winter to be sure to use a gentle clarifying shampoo, like Aveda’s Suncare Hair and Body Wash. Although, it is a suncare line, it works as a detoxifier, and will cleanse your hair and scalp of any unwanted product build up, while protecting the scalp as well. 

 

•  Cover up! If you are going to be outside, especially in extreme temperatures or wind, use a pretty silk scarf to protect your hair from the elements. Sun can also be as damaging in winter as it is in summer! If hats aren’t really your thing, try Aveda’s Suncare Hair Veil, it will help to protect your hair, and your hair color, from UV ray damage.

• Last, but not least, come in to Josephine’s, for our NEW Botanical Therapy Treatment, for dry hair! You will absolutely love the results! Come see for yourself!

Harmful Skin Care Mistakes

 

There are many mistakes that cause harm to our skin, without us even knowing! The numbers are scary with cases of melanoma, the deadliest form of skin cancer among women. They have actually doubled in the past five decades! Here, we examine the simple mistakes we make, and learn how to correct them, leaving your skin glowing and gorgeous! 

• First, using moisturizes as a sunscreen, or anything without SPF in it, is a big no-no! But don’t just rely on your SPF foundation, or moisturizer to keep your skin protected. While moisturizer is a MUST for skin hydration, if you plan on being outside for more than 15 minutes, you should apply a facial sunscreen.

• Second, checking your family’s cancer history record is something that many of us often forget to keep in mind. There are facts behind the degree of cancer that you may be at risk of. There is also a strong heredity predisposition to melanoma behaviors, like, the entire family balking at the use of sunscreen can play a role, but it also boils down to genetics. 

• Third, in addition to checking your family’s medical history, checking your sunscreen expiration date is crucial in assuring you are actually being protected. Many people do not know there is an expiration date for sunscreen.

• Fourth, there is also the chance you are not using the correct sunscreen, and that is any with broad spectrum/UV protection, that will offer you protection from UV rays.Also, since sunscreen is a chemical barrier, it come off easily, so it needs to be reapplied every few hours.